In today’s fast-paced retail environment, it can be difficult for retailers to connect with their customers who have their heads buried in their phones.
Mobile marketers are also getting smarter, as they deliver targeted mobile ads using beacon technology to directly appeal to customers. Not to mention all the outdoor billboards and displays that compete for user attention. For brick and mortar retailers, this can be a major challenge.
Retailers can get the upper hand, however, by using digital signage to attract customers, specifically digital signage deployed in windows.
Why use window digital signage?
When many users think of digital signage, they might imagine a basic LCD display to put up a few advertisements. However, digital signage includes many different selections, including window digital signage.
“There is a diverse selection of options available which do so much more than traditional static signage. Digital displays can more easily capture the attention of customers, even under direct sunlight, and simple, efficient content management means retailers can keep their displays updated and eye-catching,” S.G Kim, executive vice president of visual display division, Samsung, said in an interview.
Kim also pointed out that with window digital signage specifically, you can, “reach customers before they even set foot in your store.”
What type of window signage should retailers use?
It’s not enough to simply put up a window display and hope for the best. End users need to consider a variety of elements, such as ensuring customers can see the display, even in bright or dim sunlight.
Other factors to consider include versatility and flexibility. End users should look for solutions that can be positioned in a variety of ways, such as hung or mounted.
Kim argues that end users should select a, “smart design that can be incorporated into any space.”
A smart solution with a smart design
One fantastic solution for window displays is Samsung’s OMN Series, which offers a slim design with efficient operation and bright picture quality.
“It[OMN] delivers vivid and crisp content with excellent visibility even in direct sunlight through 4,000-nit brightness and high contrast ratio of 5,000:1,” Kim said. He said that contrast ratios differ between models in the series.
Other features of the OMN Series include:
- 54.5-millimeter depth, slimmer than other products.
- Lower power consumption than the previous model in the series.
- Comes with embedded media player MagicINFO S6, powered by Tizen 4.0 for better operational efficiency.
The OMN series, “ensures the delivery of brilliant picture quality, equipping retailers with an engaging, efficient display,” Kim said.
Image via Samsung.